Interview with Rey Andrade – Creative Incubator Rome ’19

Rey Andrade, Creative Director at 72andSunny, defines what creativity is to him, and explains how to use it to deal with the current problems of society. In this interview, he says that creativity is a process of thinking that can make concepts more tangible. Rey invites you to analyze the idea behind each advertising campaign, so to learn how to stand out and have a meaningful purpose.

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