Masterclass: Pretotyping by Kris Hoet

Kris Hoet, Global Head of Innovation at FCB Global, talks about the concept of pretotyping and its importance when testing an idea or launching a new product or service. During the first module of the Creative Incubator 2018, in Rome, Kris explored this concept originally developed by Alberto Savoia, giving participants many reasons why to start including this phase in their projects.

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