Strategy Director at frog. He aims to establish a human-centered, interdisciplinary process that creates desirable and sustainable changes in behavior and form. He believes that design is about applying contextual skills in non-traditional territories, which then yield non-traditional, creatively DESIGNED outputs. With a degree in Engineering, a Master of Fine Arts, and an MBA, over the last years he has engaged in diverse activities, from living on the streets of Amsterdam to running a punk mail order, to cofounding a FabLab (Fabrication Laboratory) and a Coworking Space that challenges standard modes of working. Alex Quack is often invited as a Guest Lecturer to share his work on design strategy and innovation at architecture, design, engineering, and business schools internationally.