Pinocchio lives again thanks to AI in This is Wonderland – Back to the Wood

Following last year’s success with over half a million visitors, “This is Wonderland” returns with a new exhibition path from 31 May 2024: Pinocchio, Back to Wood. The narrative revolves around the adventures of Pinocchio, the AI puppet born from Geppetto’s wish, symbolising innocent lies. In this new version, the story takes an unexpected turn: a clock that runs backwards allows a journey in reverse, revealing that one can always learn from mistakes.

Innovation and Tradition: The AI Puppet

One of this year’s most exciting novelties is the introduction of the AI puppet, created through the idea of Lux Holding, a leading company in event and exhibition organisation, Humans.tech, a tech consultancy firm with deep experience in the Silicon Valley market, and us, Pi School. This puppet, endowed with its personality, represents a combination of advanced technology and literary tradition.

Development of Pinocchio’s Character

For the event Pinocchio — Back to the Woods, Lux Holding asked Humans.tech to create a Pinocchio embodying a specific personality outlined by Lux Holding’s creative team through a screenplay. Pi School helped the Humans.tech’s AI team develop the character’s personality.

“We trained and refined the basic ChatGPT language model using advanced prompt engineering techniques to capture Pinocchio’s playful and curious nature. To make the conversations more engaging, we integrated the Whisper model for automatic speech recognition (ASR), ensuring it could understand and respond accurately in Italian, even in noisy environments. Our engineering team worked intensely to ensure rapid responses, supporting real-time conversations with people” said Sébastien Bratières, AI Director at Pi School.

The uniqueness of the Pinocchio AI

“This Pinocchio was not only designed to answer questions but is also capable of holding coherent conversations with users. It can remember the user’s name and store conversations quickly. Another aspect that makes Pinocchio truly unique is its voice. Using deep learning techniques of voice cloning, starting from a voice recorded in the studio, we created a natural and vivid sound that perfectly embodies the character of Pinocchio. This combination of cutting-edge technologies allowed us to bring to life a highly realistic Pinocchio” said Marco Iacobelli, Success Manager at Humans.tech.

Pinocchio’s voice

Our founder company, Translated’s audiovisual teams, also participated in the project. The jointly developed Language AI handles conversations effectively, even in the noisy exhibition environment, successfully tackling a challenging task. Pinocchio’s voice comes from the Italian actress Flora Canto.

Visit the exhibition

We invite you to visit the incredible exhibition Pinocchio – Back to the Wood at Giardino delle Cascate – Laghetto dell’Eur, Passeggiata del Giappone, 00144 Rome RM. Tickets are available here https://pischool.link/Tickets-Pinocchio


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