A debate that took place during the Human-Machine Interaction Event, hosted by Marco Trombetti (Co-Founder and CEO at Pi Campus) with Duane Smith (Creative Executive Adidas, Compaq, Nissan), Stefane Barbeau (Industrial Designer, Advisor on Design for Philips, Mattel, MIT), Axel Quack (Strategy Director Financial Services Lead EMEA, frog), Massimo Banzi (Interaction Designer & co-founder of Arduino), and Luis Villa (Strategy Director at Fjord/Accenture).